What do you do when you're given three weeks to organise a 10-venue roadshow? You do it, of course.
In 2016, the UK Holocaust Memorial Foundation (UKHMF) launched a competition for international artists and architects to design a new Holocaust memorial statue and Learning Centre to be situated in the heart of Victoria Tower Gardens, London.
After completing the first stage of the process, UKHMF approached us with a simple aim: to support an exhibition roadshow designed capture the imagination of UK residents, encouraging them to take part in the public vote that would lead the next stage of the competition.
What they wanted was digitally-led engagement in a short timeframe. Which just so happens to be our forte.
What we came up with
Shortlisted nominees included entries from Caruso St John Architects, Marcus Taylor, Anish Kapoor, Rachel Whiteread’s, Foster + Partners and Michal Rovner - which meant our 10-show roadshow was jam-packed with some of the most precious cargo we've ever had, including priceless one-of-a-kind models from some of the world's most renowned architects. No pressure.
Our Design Team created a brand identity that was respectful of the subject and encouraged visitors to engage with the content. We designed the visual environment and collateral for the exhibition – including stands, signage, posters and a 20-page brochure. We also worked with the UKHMF team to edit existing copy and provide extra content where needed.
To capture the imaginations and votes of the visiting public, we created an intuitive app and invited people to share their opinions on the interactive iPad hubs at each exhibit. By using familiar technology, we ensured that everyone would find voting simple.
Our dedicated Exhibition Manager for the event booked and served as liaison for all ten venues, while also handling third-party supplier logistics. The UKHMF exhibition materials are now securely stored by Live Group, accessible at any time.
We successfully created, organised and staged the UKHMF’s ten-venue exhibition – with just three weeks before the first event took place at 10 Downing Street.
In the middle of Victoria Tower Gardens, Sir David Adjay and Ron Arad Architects are busy bringing their plans for a new Holocaust Memorial and Learning Centre to life - and after competing with 92 other architects, 9 other shortlisted competitors and getting through three rounds of votes, they've definitely earned their place in London history.
The entire UK Holocaust Memorial project will give life to a unique and immersive memorial, designed to ensure the horrors of the Holocaust are never forgotten - standing as a powerful reminder to future generations about the fragility of peace.
We were honoured to have helped UKHMF bring this to reality.
We were just as honoured to have received this feedback from 10 Downing Street:
"Every member of your team was completely unflappable, had a brilliant eye for detail and endless patience. It was really emotional, seeing those beautiful models set up in the State Rooms after years of hard work on this project; and really fantastic to have survivors and others see us start to deliver on our promise."
A fantastic partnership, and we're sure it will be a breathtaking end result.
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If you're looking for more engaging events or a refreshed comms strategy, you're in the right place.
Get in touch and we'll put our team on the case.