98% satisfaction rating. 87% audience growth from last year. 950 delegates logged into the app. Numbers that speak for themselves.
Since 2016, HM Treasury haven been hosting their annual two-day conference, aimed at bringing Government finance professionals together to share ideas, network and learn from experts at the top of their game.
While it's always been a successful event, HM Treasury were looking for a partner to help grow the number of attendees, exhibitors, expert keynotes and crucially, sponsors - ensuring they get the best possible value from their events.
Luckily, we knew just the people for the job.
What we came up with.
Each year, HM Treasury hosts a two-day residential event for around 800 delegates. And since 2016, they’ve trusted us to help them grow the number of attendees, sponsors, and exhibitors – while delivering the best possible experience. The programme now includes an exhibition area for 20+ stands, a Gala Awards Dinner and complex sophisticated agenda with parallel workshop sessions.
We tailored our Delegate Management System to provide a bespoke registration service that met the complex requirements of every delegate, including workshop selection. We also looked after the individual needs of all VIPs, including the Chief Secretary to the Treasury; event host Evan Davis; and senior representatives from the conference’s lead sponsor, PwC.
We gave our client partners access to our system, so they could update the agenda over the six-month pre-event period. Being able to see for themselves who had booked and for which days gave them a welcome sense of control and added peace of mind.
At the event, we provided a badge scanning service for speedy registration, with delegates being able to print out their unique barcoded badges in advance. Each badge also linked to a personalised agenda detailing the individual’s chosen workshops, the days they were booked into and relevant location information.
Tasked with making a financial surplus, we took our usual robust approach to financial management, chasing payments and seeking cost savings wherever possible. The result was a significant surplus of £100,000, which could be carried forward to the following year.
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