We exceeded the event’s target income, making a profit of £100,000, thanks to our rigorous approach to sponsor and exhibitor acquisition, our usual diligence in supplier management, and our flair for adding value wherever possible.

Each year, HM Treasury hosts a two-day residential event for around 800 delegates. And since 2016, they’ve trusted us to help them grow the number of attendees, sponsors, and exhibitors – while delivering the best possible experience. The programme now includes an exhibition area for 20+ stands, a Gala Awards Dinner and complex sophisticated agenda with parallel workshop sessions.

We tailored our Delegate Management System to provide a bespoke registration service that met the complex requirements of every delegate, including workshop selection. We also looked after the individual needs of all VIPs, including the Chief Secretary to the Treasury; event host Evan Davis; and senior representatives from the conference’s lead sponsor, PwC.

We gave our client partners access to our system, so they could update the agenda over the six-month pre-event period. Being able to see for themselves who had booked and for which days gave them a welcome sense of control and added peace of mind.

At the event, we provided a badge scanning service for speedy registration, with delegates being able to print out their unique barcoded badges in advance. Each badge also linked to a personalised agenda detailing the individual’s chosen workshops, the days they were booked into and relevant location information.

Delivering bigger, better and more profitable events than ever before.

Tasked with making a financial surplus, we took our usual robust approach to financial management, chasing payments and seeking cost savings wherever possible. The result was a significant surplus of £100,000, which could be carried forward to the following year.


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Whether you just have the seeds of an idea or your plans are fully-formed, we’d love to talk about what we can add and how we can help.


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