BOOST YOUR EVENT
WITH SUPERIOR AUDIENCE ENGAGEMENT.
Meet AudienceDNA.
Know your event audience on a deeper level.
AudienceDNA is Live Group’s industry first delegate management and audience insight tool that uncovers the unique profiles of every attendee. This allows you to tailor your event management strategy across content, format, and even physical layout – creating experiences that resonate with everyone, not just the loudest voices in the room.
PLANNING AN EVENT? LET US HELP.
Whatever your question or enquiry,
we’d love to hear from you.
YOUR AUDIENCE IS UNIQUE.
YOUR EVENT SHOULD BE TOO.
AudienceDNA gives you insight into your delegates, as well as their preferred learning and engagement styles. This means personalised content, optimised event formats, and richer delegate experiences – meaning improved engagement and results for you.
- Delegate personality insights
- Motivator identification
- Tailored content strategy
- Smart audience-segmentation
- Inclusive event design
- Deeper audience connections
- Visual reporting and audience heatmaps
- Data & research-led event methodology
UNDERSTAND YOUR AUDIENCE
IN 5 STEPS
Simple to integrate, with powerful data at your fingertips, AudienceDNA unlocks deeper insights into your delegates — helping event teams design inclusive, high-impact experiences that boost event audience engagement and drive measurable results.
event trend analysis
We analyse data patterns from thousands of events and align them with key audience profile types.
Delegate Profiling
You and your audience complete tailored profiles, revealing individual and collective preferences for event content, format, and communication.
Audience Insight Analysis
We identify core audience personalities and behaviours to inform event strategy and delegate management.
Strategic Guidance
Tailored guidance for speakers, content teams, and planners to maximise event audience engagement.
Better Results
We monitor engagement in real time, refining content and experiences to optimise impact.