Live Group has been recognised by MarTech Outlook as one of the leading event management agencies in the UK. This recognition celebrates our dedication to creating memorable and impactful events through innovative, data-driven strategies, and it highlights Live Group’s standing as a pioneer in the industry.
With a 50-year legacy, Live Group has continually evolved to meet the changing needs of the events industry, redefining what it means to be an event partner. Our approach goes beyond traditional event management. By merging data-driven innovation with a deeply human touch, we create immersive experiences that resonate at every level. Our clients include esteemed partners like the UK government, global tech leaders, and top financial institutions, all of whom value our commitment to delivering events that go far beyond logistics to truly engage their audiences.
The Power of Hybrid and Personalisation
The industry has shifted significantly towards hybrid events, blending physical and digital realms to increase engagement—a demand that only accelerated after Covid-19. As Toby Lewis, CEO puts it:
“We cannot use the same old formula to create every event; fireworks and luxurious dining are still nice to make your event memorable, but there is much more we can do to maximise the full potential of events. Envoku will set a new benchmark for the event industry, where hyper-personalisation is not just an option, but a mandate.”
AudienceDNA: A Data-Driven, Audience-Led Approach
Central to Live Group’s strategy is our proprietary AudienceDNA tool. Powered by in-depth profiling, AudienceDNA allows us to design events tailored to each attendee’s personality and preferences. A 60-second survey reveals communication, learning, and networking preferences, enabling us to structure content that truly resonates, maximising both engagement and ROI. These insights support a human-centric, AI-driven digital platform that continuously adapts to audience needs, enhancing engagement before, during, and after the event.
Envoku: The Future of Event Personalisation
Live Group’s newest platform, Envoku, unites our expertise and data insights into a comprehensive solution for hyper-personalised digital experiences. Envoku dynamically adjusts based on audience interactions, ensuring every participant feels valued and engaged. “Envoku will set a new benchmark for the event industry, where hyper-personalisation is not just an option, but a mandate,” adds Lewis. This platform exemplifies our belief that impactful events are those that deeply connect with and reflect the needs of their audiences.
Live Group’s recognition by Marketing Tech Outlook is a testament to our team’s dedication to shaping the future of events. This achievement, to be showcased in the upcoming Event Management 2024 special print edition, reinforces our commitment to innovation, strategic alignment, and creating unforgettable event experiences. We’re excited to continue pushing boundaries and crafting events that leave a lasting impact for our clients and their audiences.
Read the full article on MarTech Outlook
