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Thought Leadership

Great things happen when you delve into the data

24 May 2022


Wouldn’t it be great to create each of your events with the certainty that the results will improve every time?

We think so. That’s why data is in Live Group’s DNA.

In the past we’ve strived to know exactly what type of content would give delegates the best experience. And clients are always eager to learn how they can keep key messages from events alive with their audience long after the lights have gone down on the final session.

Our answer is, focus on what you know and what you can learn, to achieve the results you’re after.

At Live Group, data is core to our operations. We use insights from our clients’ data to inform agendas, content, venues, digital experiences and so much more. It’s something that’s included in our service for all clients – it’s part of our DNA.

Using our dedicated event platform, we can capture, sort and assess valuable data clients can use to shape their events. And new clients who come to us without any previous data can work with our sector specific data sets to delve into data and come up winning. It’s a ‘Silicon Valley’ level approach to data analytics, combined with our specialist, innately human, knowledge of the event industry.

Data takes all the guesswork out of event planning to:

  • Give delegates better experiences
  • Provide clients with full visibility around the success of their event
  • Supply sponsors with a treasure chest of insights they can use to convert leads into sales.
Case study one

At the start of the pandemic, a new client approached us to help them pivot from an in-person event to virtual. As it was the first time we had worked with the client, we took an existing data set from their sector to inform a number of key objectives for the event, audience and sponsors.

This first event exceeded the client’s expectations and, importantly, established a data baseline. Informed by insights taken from that new data, over the course of their next three events we increased average view times by 30%, improved average session ratings by 10% and boosted sponsor data capture by 40%… with no increase in costs for the client.

Case study two

A new client came to us to plan an awards ceremony with very little data from previous events.

We used an existing dataset from their sector to inform everything from pre-event communication to the duration of the ceremony, as well as to set key metrics to measure staff recognition.

The outcome was an awards event with a 20% uplift in staff sentiment when compared with their previous high scores.

Case study three

Sometimes an event isn’t just a single moment in time and is, instead, a campaign.

We delivered a virtual platform for a client over five years, with an objective to convey national curriculum changes to teachers and school heads. Our data informed a change in delivery mechanism, switching from an expensive in-person roadshow to a more cost-effective twin video and webinar approach.

Using a cycle of ‘plan, test, deploy, measure, reassess, plan again’ cycle, we identified the most effective way to communicate with the intended audience.

The result was platform user satisfaction scores which increased by 40% over the five years and a sentiment score which improved from 4 out of 10 at the start of the project to 9 out of ten by its conclusion.

(These examples are genuine case studies but client names have been withheld to protect confidentiality.)

Talk to us about using data to inform and measure the success of your next event.



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Whether you need support with full event management or you’re looking for a team of experts to handle only one element of your project, we’d love to hear from you.