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Thought Leadership

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Thought Leadership

  • Thought Leadership

    Brand experience event with fireworks, stage and event av production
    Events agency vs brand experience agency: Where they overlap (and where they don’t) 

    09 February 2026

  • Thought Leadership

    Football match at Real Madrid Santiago Bernabeu. Live event engagement lessons from sport.
    From Spectators to Participants: Engagement Ideas Event Designers Can Steal from Immersive Sports Experiences

    26 January 2026

  • Thought Leadership

    Event attendee checking phone, distracted during event.
    Stop Competing with Phones. Design Events Worth Ignoring them For

    26 January 2026

  • Thought Leadership

    Using AI to plan a corporate event or conference
    Did AI Really Transform Events in 2025?

    19 January 2026

  • Thought Leadership

    Event audience member raising hand, symbolising successful event personalisation and audience engagement
    The Rise of Personalised Events: What 2025 Told Us About Audience Expectations 

    19 January 2026

  • Thought Leadership

    Journalist reviewing an event press release on an iPad.
    How to Write a Press Release for an Event: A Practical Guide 

    12 December 2025

  • Thought Leadership

    Crafting the Perfect Speaker Bio: A Complete Guide Event Professionals

    12 December 2025

  • Thought Leadership

    Employee overwhelmed by digital notifications symbolising workplace communication overload.
    What is the Engagement Recession? How Events Can Be an Instrument for Change 

    08 December 2025

  • Thought Leadership

    Event Trends 2026: The Big Predictions Shaping the Future of Events and MICE

    25 November 2025

  • Thought Leadership

    Corporate event photographer taking photo of delegates
    What to Expect from Your Event Photographer: How to Choose the Right Professional for Your Next Event

    12 November 2025

  • Thought Leadership

    Event professionals gathered round a table drafting an event communication plan
    How to Write an Event Communication Plan That Actually Works

    10 November 2025

  • Thought Leadership

    Five Questions to Strengthen Your Government Events Strategy

    23 October 2025