The process of digitalisation in all industries is moving faster than ever. For the world's largest industrial service providers, there is a clear challenge: evolve with the change or risk getting left behind.
Our client, AVEVA, wanted to use their 50th anniversary thought leadership event to consolidate and enhance their position as a global leader in engineering and industrial software by bringing together more than 450 influential stakeholders from a variety of industries.
Our task was to ensure that their flagship two-day conference, hosted in their birth town of Cambridge, delivered an impactful showcase of their expertise, innovation and thought leadership, helping them establish meaningful new relationships with both existing and potential clients.
When we began this project, we knew what AVEVA's overarching objective was, and we spared no effort to help them achieve it. We wanted to inject the event experience with creativity and impact, whilst removing underlying stress - so their team could focus on what they were there for.
Within just a week of the event, AVEVA had secured 160 solid new pipeline prospects through newly formed relationships at the Summit. In addition to these new leads, they came away from the event with a raft of new and impactful marketing collateral to help reinforce their brand and identity.
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