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Live Group rebrand

07 June 2023


Our new look and feel reflects an ambitious vision for the future

This month, we’re proud to unveil a fresh new look for Live Group, including a bold, modern logo and a fresh, dynamic website.

The new look reflects our evolution since Live Group’s creation in 1975 and our audience-first vision: to create global event management and engagement strategies that are tailored to audience preferences, allowing every individual to enjoy them in their own unique way.

This simple but significant difference leads to increased audience engagement, understanding, loyalty and meaningful behaviour change, resulting in improved ROI for Live Group clients.

CEO Toby Lewis explained: “For nearly 50 years, we have become respected as events and engagement pioneers, and that makes me very proud.

“Our core offering has always focused on delivering events that trigger emotion, inspire action and influence change, and that will remain. But over the last 48 years, audiences – and clients – have changed significantly and, as an audience-first agency, we have evolved with them.

This is why Live Group today is more than an event management company. We are a strategic events and engagement agency. We are focused on building long-term relationships with our clients – and between our clients and their audiences – across the entire communications cycle to guide them towards strategic success.”

Toby Lewis, CEO – Live Group

A key element of our success sees Live Group helping clients transition from viewing events as a single moment in time to focusing on creating environments.

“We define environments as a tapestry of overlapping moments designed to drive real change and we believe they transform our clients’ events,” added Toby Lewis. “Creating an environment strategy that spotlights every single audience touchpoint – before, during, and after your event – allows that engagement to be enjoyed by each individual audience member. This results in more engaging, memorable experiences that increase audience loyalty and become integrated in the culture of the business to deliver meaningful results. This is our unique difference.”


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Whether you need support with full event management or you’re looking for a team of experts to handle only one element of your project, we’d love to hear from you.