Hybrid events demystified.

The landscape of events is evolving - and we evolve with it. At Live Group we use data-driven insights from our events to inform innovation in our tech, approach and ethos.

Whether your delegates are interacting face-to-face, remotely via a virtual platform, or a blend of the two, we know how to engage and enthral. Over Live Group's 15 years in the hybrid space we have refined our approach to put your audience and objectives at the centre, using actionable data to develop impactful, memorable events.

So, what is a hybrid event?

Hybrid events have been around for decades, just under a different guise. Take sport for example. The first radio broadcast of a UK sporting event took place in 1927. Since then, Brits have chosen how they engage with their favourite clashes: grab a season ticket and hit the stands, or pick their favourite spot on the sofa and participate remotely.

Preference and convenience are central to this success. Now, the same rules must be applied to business and corporate events.

A hybrid event is all about choice. Want to attend at the venue, take in the buzz, and share a space with the event’s top talent? You can do that. Want to log on to a virtual platform remotely and engage with the content which interests you most? You can do that, too.


Discovery through data-driven insights

Understanding the core of your event is key. Through in-depth consultancy, Live Group deliver objectives-driven, content-focused events which place your audience at the heart of the action.



Get in touch with the team


Planning and deploying an event can seem complex, but with the right partner you can stay in complete control.

Get in touch with Team LG today to see how we can elevate your next event together.