Live Group News

Strengthening Leadership Team with Two Key Appointments

25 November 2024

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We are excited to welcome James Barrett and Ben Pearson to our senior leadership team, two industry experts who will play a pivotal role in driving our ambitious plans for growth and innovation leading into 2025.

James Barrett joined us as Director of Partnerships on 11th November 2024, bringing with him over a decade of experience in sponsorship strategy and partnership management. Having worked with premier global organisations and leading experiential marketing companies, James has an impressive track record of building strategic relationships with financial services leaders and other high-profile sectors.

At Live Group, James will focus on expanding our global reach by creating impactful sponsorship programmes, strengthening existing client relationships, and exploring new markets. His expertise will be instrumental in supporting our mission to connect audiences in meaningful, data-driven ways.

(From left to right) James Barrett and Ben Pearson in the London office

Ben Pearson came on board as Director of Client Services on 18th November 2024. With a career spanning over 15 years, Ben has been at the forefront of client service excellence, previously working with leading digital marketing and technology firms. His passion for enhancing the client journey and leading teams to deliver award-winning digital solutions perfectly aligns with Live Group’s innovative approach to event technology.

As we continue to enhance our digital event platform, Envoku, Ben’s leadership will help us integrate digital and in-person experiences seamlessly, foster deeper client relationships, and drive strategic initiatives, including the establishment of new offices to support our expansion plans.

These appointments reflect Live Group’s commitment to investing in top talent and cutting-edge technology as part of our vision for 2025. Supported by recent funding from Foresight Group, we’re advancing our ability to deliver inclusive, personalised, and sustainable event experiences that redefine audience engagement.

As we move forward, Live Group remains steadfast in our mission to push the boundaries of event technology, deliver exceptional experiences, and create sustainable growth in both domestic and international markets.

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