Moving from spectacle to connection, aligning events with what audiences truly need.
We recently sat down at Event Tech Live to discuss the role of personalisation in the future of events.
“Event planners historically design events for what they like, but they’re not the ones attending”. This disconnect can lead to missed opportunities to resonate with audiences meaningfully.
Instead of relying solely on vibrant displays, Envoku advocates for a more tailored approach: “How do we get the message across more effectively? What’s that content? Let’s personalise that for each individual as best we can.”
This emphasis on understanding the audience and crafting personalised experiences is at the heart of redefining event success. By aligning content with audience preferences, planners can ensure their messages resonate more deeply and achieve greater engagement.
This discussion underlined the importance of moving beyond spectacle and focusing on connection—a shift that could transform the event industry for the better.
A huge thank you to the team at First Sight Media and Event Tech Live for facilitating such a thought-provoking conversation and creating the perfect platform for these discussions.
Watch the full video to hear our insights on how personalisation can transform your next event.
