As an events company, we know that our job is not only to help you organise and deliver high-quality events but also to create unforgettable experiences for your clients and attendees. You want delegates to leave your events feeling inspired, satisfied, and impressed by what you have to offer.
Delivering an event overseas adds an extra level of excitement for anyone travelling to visit, but how many times have you flown to another country for a work event and left feeling as if you didn’t get to see anything outside of the conference centre? As an organiser it’s easy to put all your effort into the event itself, but why not bring some of the location’s own culture, traditions and cuisine to create a memorable experience?
By incorporating the things that make the venue location special, you can provide your clients and attendees with a unique and authentic taste of the local life, which, in turn, leaves your event far more enjoyable and impressive!
We have some top tips to help you introduce local sights, sounds and flavours to your next international event.
Research the destination
Before you plan your event, do some research on the destination you are going to. Find out about its history, culture, traditions, customs, festivals, landmarks, attractions, and cuisine. Look for things that make the destination stand out and appeal to your target audience.
You can use online resources, such as travel blogs, guides, reviews, and social media, to get some ideas and inspiration. You can also contact local tourism boards, chambers of commerce, or cultural organisations for more information and recommendations.
Choose a suitable venue
The venue of your event is one of the most important factors that can influence the experience of your clients and attendees. Choose a venue that reflects the local culture and character of the destination, and that can accommodate your event’s needs and objectives.
For example, you can choose a historic castle, a modern art gallery, a rustic barn, a cosy pub, or a scenic park, depending on the type and theme of your event. You can also look for venues that offer cultural or culinary experiences, such as a cooking class, a wine tasting, a pottery workshop, or a dance lesson.
Incorporate local elements into your event design
Another way to create memorable experiences for your clients and attendees is to incorporate local elements into your event design. This can include the décor, the music, the entertainment, the giveaways, and the catering.
For example, you can use local colours, patterns, fabrics, flowers, or artwork to decorate your venue. You can also hire local musicians, performers, speakers, or artists to entertain your guests. You can also give your guests local souvenirs, such as crafts, books, or food items, as a token of appreciation. And, of course, you can serve local dishes, drinks, and snacks, too!
Encourage your clients and attendees to explore the destination
Finally, you can create memorable experiences for your clients and attendees by encouraging them to explore the destination beyond your event. Providing them with information, suggestions, and opportunities to discover the local culture, cuisine, and activities.
For example, you can create a customised itinerary, a map, or a guidebook for your guests, highlighting the best places to visit, eat, shop, and have fun in the destination. You can also organise or recommend tours, excursions, or activities for your guests, such as a city walk, a museum visit, a boat ride, or a hiking trip. You can also arrange or suggest transportation, accommodation, and other services for your guests, to make their travel easier and more comfortable.
By encouraging your clients and attendees to explore the destination, you can not only extend the duration and value of your event but also create a lasting impression and a positive relationship with them.
