The
OVERVIEW.
Live Group has worked with HM Treasury for over thirteen years and has delivered the Government Finance Function (GFF) Annual Conference for seven years.
In 2022, Live Group delivered one of the most engaging and inclusive hybrid events to communicate their new strategy for 2022-23 for a broad spectrum of the GFF team. The format and agenda were shaped by our deep insights into the audience profile and preferences, resulting in high satisfaction scores from delegates and sponsors.
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THE
OUTCOME.
4/5 Sentiment
score
Delegates gave the conference a sentiment score of four out of five.
91%
Understanding
Nearly all delegates said they understood the GFF’s new strategy.
94%
FormaT
Nearly all delegates were happy with their choice to attend digitally or in person.
100% Sponsor Satisfaction
All sponsors said they would exhibit at the GFF Annual Conference again.
The HAPPY
CLIENT.
This is the biggest and most ambitious hybrid conference event we have ever attempted, with this being the format of the future. It is such a great way to bring the Finance Function together in an even more inclusive way.
Cat Little, Head of the Government Finance Function
THE
SOLUTION.
Audience
profiling
We utilised our pioneering audience profiling tool, AudienceDNA, to understand delegate personality, interests, and preferences, fostering maximize audience engagement.
Recognizing that 81% were introverted, we created safe environment for each audience to share their voice. Networking drove attendance; thus, we ensured ample opportunities for connections. Digital attendees experienced a novel, engaging virtual experience through seamless streaming and post-event content access.
Hybrid
format
To ensure an inclusive conference accessible to all, we created a truly hybrid event bridging the physical and digital worlds.
Our in-venue studio and virtual platforms streamed interviews, discussions, plenaries, and breakout rooms to remote attendees. Seamless interactions for speakers joining on stage and online, flexible attendance options between online and in-person sessions, and integration within HM Treasury’s digital infrastructure minimize barriers of attendance and enhance overall delegate engagement.
Cost-effective
solution
We worked to a budget funded by ticket sales, sponsorship and exhibition packages.
We handled sponsorship management, from prospectus design to pre-sales, to post-event follow up. We developed a wide variety of physical and digital sponsorship packages and successfully secured sponsors who had visions aligned with the GFF’s 2023 strategy, with bespoke offers aligned to individual sponsors’ objectives and KPIs.
GET IN
TOUCH
Contact us today to discuss your upcoming event.
Whether you need support with full event management or you’re looking for a team of experts to handle only one element of your project, we’d love to hear from you.