New Resource: "The 2026 Guide to Virtual Town Halls"

The Event Agency Procurement Guide | For Public Sector & Government Teams

Public sector professional speaking at an event. Example of successful agency procurement.

THE PUBLIC SECTOR PROCUREMENT HANDBOOK.

Event Agency Procurement Guide

Choosing an agency for a government event? Here’s a framework to compare agency bids on what matters: specifications, fee models and scoring.

Every bid arrives in a different format. Specifications vary. Fee models vary. Assumptions sit in the small print.

This practical guide gives public sector teams a clear method for comparing event bids on equal terms, so you can choose an event agency and record the reasons for your decision.

How to choose an event agency bid in the public sector

Three steps take you from a stack of bids to a decision you can back up.

Compare specifications

Check that every agency has responded to the same brief. Spot scope gaps, exclusions and differing assumptions before they distort the comparison.

Understand fee models

Management fees, pass-through costs, mark-ups and contingency all shape the final cost. See how each model works and how to compare them like for like.

Score every bid consistently

Apply a weighted scoring framework that reflects value for money, not just price. Keep the process fair, structured and easy to document.

What’s inside the guide

  • A framework for structuring your event agency brief
  • A checklist for comparing specifications across bids
  • A plain-English guide to common fee models
  • A scoring template built for public sector event procurement
  • Practical guidance on recording and communicating your final decision

Who it’s for

Built for procurement, communications and events teams in central government, local authorities and public bodies who need to select an event agency and evidence the choice.

Get your copy

Compare bids on what matters. Make a decision you can back up.

Access now.