The
OVERVIEW.
Innovative Design, Seamless Execution: Delivering Impact at the Government Finance Function Conference
When the Government Finance Function (GFF) set out to launch a bold five-year strategy, Live Group was on hand to design an event that not only aligned various departments on shared goals but also redefined the conference experience.
With a diverse mix of attendees and a packed agenda, we crafted an event that catered to different learning styles, ensured smooth operations, and offered sponsors more visibility and engagement than ever before. The result? A conference that exceeded expectations, brought people together, and set the stage for GFF’s future success.
TALK TO OUR EVENT EXPERTS TODAY
THE
OUTCOME.
74
workshops
were held, a 12% increase from the previous year, delivering diverse content formats to cater to different learning styles.
1,827 DELEGATES
attended the conference, including 476 virtual participants, reflecting a significant digital shift to align with GFF’s sustainability agenda.
25 sponsors
secured through a tailored strategy, surpassing financial targets, with sponsorship income contributing 23% of the overall revenue.
The HAPPY
CLIENT.
It’s a bloody big job this thing. 1500 in person, 500 online; 60+ workshops; umpteen sponsors; a custom built studio; 12 panellists; three keynotes and this year we decided to beam in a minister for a live Q&A too. All for a laugh. I’m also phenomenally lucky to continue to work with Live Group
David Ewing, Head of Communications and Engagement at the Government Finance Function
THE
SOLUTION.
DYNAMIC DESIGN & CONTENT CURATION
To meet GFF’s vision, we added more workshops and reimagined the layout to captivate onsite and virtual audiences. Breakout spaces, a 360° plenary stage, and a dedicated studio brought the experience to life, while dynamic exhibition halls boosted flow, cut congestion, and kept delegates fully engaged.
REGISTRATION &
DELEGATE MANAGEMENT
To streamline the registration process, we implemented our advanced delegate management system. Collecting data early to manage workshop attendance and optimise space and resource allocation. With AudienceDNA, delegates could personalise their agendas and attend the workshops best suited to their needs. Additionally, pre-printed badges expedited on-site registration, minimising queues and enhancing the overall delegate experience.
A signature design with impact
As part of our reimagining of the event layout, we incorporated the signature GFF hexagon booth, a design that has become a hallmark of the conference’s identity over the years. Strategically placed at the heart of the venue, offered prime visibility to key partners and celebrated GFF’s 40th anniversary.
AUDIENCE engagement
& SPONSOR VISIBILITY
A networking reception was strategically placed at the centre of the exhibition hall, keeping delegates on-site, encouraging engagement with sponsor booths, and facilitating networking with fellow attendees – maximising sponsor exposure.
get in
touch.
Contact us today to discuss your upcoming event.
Whether you need support with full event management or you’re looking for a team of experts to handle only one element of your project, we’d love to hear from you.