The Attention Economy & Modern Audiences: How to Cut Through The Noise
Attention is now the scarcest resource. Every email, alert and message competes for focus – many of which will get ignored. This guide shows you how to design smarter messaging that cuts through, without shouting louder.
Inside you’ll discover:
What caused the collapse of attention spans
Why being ignored is costing more than you think
How to design messaging that cuts through
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